Robinson-Humphrey

in Advertising & Lead Generation, Brand Development, Digital Marketing & Social Media, Portfolio, Strategic Marketing

The investment banking arm of this century-old regional brokerage firm required a branding re-fresh. Competitors were aggressively positioning themselves as market makers in an international marketplace. No longer did “regional” add weight to the branding message. Garrett Group repositioned Robinson-Humphrey as the experienced bankers “Focused on Growth”. This tagline was initiated across all collateral and individualized print ad campaigns for all seven of their investment banking industry categories.

Project Elements

 

  • Re-branding
  • Marketing Campaign Development
  • Development of Print Ads
  • Public Relations Strategy and Management

Sample Projects

 

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