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The investment banking arm of this century-old regional brokerage firm required a branding re-fresh. Competitors were aggressively positioning themselves as market makers in an international marketplace. No longer did “regional” add weight to the branding message. Garrett Group repositioned Robinson-Humphrey as the experienced bankers “Focused on Growth”. This tagline was initiated across all collateral and individualized print ad campaigns for all seven of their investment banking industry categories.
- Marketing Campaign Development
- Development of Print Ads
- Public Relations Strategy and Management