THINKING AHEADGROW AND EVOLVE WITH UNIQUE STRATEGIES!
Consumer expectations are higher than ever before—and that means everyone is upping their game. The future of marketing is all about delivering relevant, useful, and assistive experiences. The playbook, however, is still being written.read more
Scott Brinker is a huge (understatement) proponent of marketing technology. Just look at the effort he puts into creating the marketing technology landscape supergraphic. Brinker’s martech company, ion interactive, was recently acquired by ScribbleLive, something he...read more
Thanks to the smartphone and the evolution of mobile technology, we have a front-row seat into who consumers are. Data – specifically mobile data – gives us the most precise and current view of any individual consumer allowing us to create an extremely personalized user experience.read more
The elements and composition of a great message haven’t changed since Claude Hopkins invented the sampling coupon in the 1920s, and they’re not likely to change in the foreseeable future. Don’t misunderstand, delivery and message are equally important. Our marketing campaigns must be really good at both to succeed.read more
. . . Well, you have to earn it by having real impact. And that comes from understanding the customer, designing differentiated offering that communicate a brand’s unique value, and delivering above-market growth. In the consumer goods industry, marketing has in many cases become a strategic function.read more
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