The investment banking arm of this century-old regional brokerage firm required a branding re-fresh. Competitors were aggressively positioning themselves as market makers in an international marketplace. No longer did “regional” add weight to the branding message. Garrett Group repositioned Robinson-Humphrey as the experienced bankers “Focused on Growth”. This tagline was initiated across all collateral and individualized print ad campaigns for all seven of their investment banking industry categories.
Re-Branding, Marketing Campaign Development, Development of Print Ads,
and Public Relations Strategy and Management