Robinson-Humphrey

PROJECT ELEMENTS
The investment banking arm of this century-old regional brokerage firm required a branding re-fresh. Competitors were aggressively positioning themselves as market makers in an international marketplace. No longer did “regional” add weight to the branding message. Garrett Group repositioned Robinson-Humphrey as the experienced bankers “Focused on Growth”. This tagline was initiated across all collateral and individualized print ad campaigns for all seven of their investment banking industry categories.

STRATEGIC MARKETING

We help you define a fast lane for customers to find you and choose your products and/or services first.

ADVERTISING & LEAD GENERATION

With a wealth of digital resources at your disposal, we can show you how to generate high-quality leads in record time.

BRAND DEVELOPMENT

Whether you need a new – revised – or refreshedidentity, we make your brand stand out!

PRESS & MEDIA STRATEGY

Whether you need a new – revised – or refreshedidentity, we make your brand stand out!

Examples

Re-Branding, Marketing Campaign Development, Development of Print Ads,
and Public Relations Strategy and Management